Pathfinder had a huge ethical point of difference to all the other Kiwisavers, it was just that no one knew about it. Like all startups they had a small marketing budget to play with, but to help get them noticed we created a launch video that looked a million dollars, but cost considerably less thanks to the savvy use of free library footage - 99.9% less you might say. While we don’t always recommend this as a marketing tactic, it answered the brief and gave us the chance to show that, even with only an all powerful script to work with, we can still turnaround something priceless.