Part of what I do as a creative, is use just the right words to convey product benefits, create selling propositions, brand manifestos, build web sites and much more for B2B & B2C marketing campaigns. I work in multi-channel platforms such as SEM, Social Media, Radio, EDMs, print, TV & digital advertising. Sometimes it takes just a few words to do all of that, at other times many. Here are a few examples:
