Would you have signed?
The founding documents of New Zealand were going on display at the National Library in a multi-million dollar exhibition called He Tohu. To launch this significant event, the idea was to create a provocative outdoor and online campaign featuring portraits of key signees, painted in the style of artists Goldi and Lindauer. But what made the campaign so powerful was the fact we added one very important feature - a hand, holding forth a quill or pen to each and every viewer, seemingly asking 'Would you have signed?'